EDUCATION
London School of Design and Marketing
MA Design / 2023 - 2024
LSDM helped crystallise my self-taught design career and experience. The program focused on problem framing, research, design processes, and product design.
My thesis explored a motivational framework to improve online learning attrition rates, which later shaped my interest in motivational and behavioural design.
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EXPERIENCE
Kandua
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Lead Product Designer
2022 - Present
Lead design for our product suite across all customer segments, including the Marketplace, the Service Provider app, and our Enterprise application.
Co-created the brand strategy and built a unified design system used across all products. Led the exploration and development of our enterprise platform, improving job visibility and automating end-to-end job management.
Created an internal messaging assistant that helps teams generate consistent copy across our sub-brands.
Ultra Africa
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Product Lead
2021 - 2022
Led product strategy, development, and design for the learning platform. Conducted product strategy, market research, and customer research.
The African Talent Company
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Product Designer
2020 - 2022
Started at Jobberman, a sub-brand, where I created impact videos for our Mastercard Foundation partnership and designed interactive digital experiences for partners such as GIZ and USAID.
Later moved into the parent brand and led a team across our four African markets to redesign the entire jobseeker and employer platform.
Co-created the first multi-brand design system to reduce engineering overhead and create a more consistent experience across markets.
Harvesters Group
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Creative Director
2018 - 2019
Led creative direction for Harvesters Church across two branches. Oversaw the redesign of the youth ministry, including the brand and member experience, which contributed to significant growth.